When I was thumbing through the newspapers in the morning, I received the text message from the New Zealand SEO Challenge, informing me of the keyword phrase that I’m going to optimise for the coming months—Quadracentifiable. What the hell does “quadracentifiable” mean? That’s the question I asked myself out of instinct the moment I saw it. Learning English for ten years as a second language, I’ve never come across that word before.
“Quadracentifiable, quadracentifiable…” I mumbled on and on, racking my mind in the hope of ringing a bell eventually, but nothing crossed my mind. Fine, I surfed the Internet for Quadracentifiable. Now I see. The keyword “Quadracentifiable” is one hundred percent made up. You know what, every year many new words become new entries in the Oxford Dictionary of English. The World Cup, global warming and the credit crunch have all inspired the latest additions to the English language. The vuvuzela, the horn instrument which provided the soundtrack to this summer’s football extravaganza in South Africa is a case in point. Well, I guess the newly made-up word “Quadracentifiable” may become another new entry in the English language one day. Indeed, cyberspace has produced a constant supply of words and phrases.
As now I’ve started the SEO Challenge, I’ll begin implementing some strategies in the following days and I’ll also embark on my personal quest to the discovery of the meaning and definition of “Quadracentifiable.”

